Keep an eye on the Process If You Want Lasting Success

Today, people continue to ask me: “Jini, how do you write self-help books as a scientist?”

Whenever I hear this question, it’s hard for me to give a straight answer because my success as a writer and book publisher didn’t happen overnight. Twelve years down the road, it’s been a continuous process.

When I wrote my fourth book, Divine Responsibility, which is now a masterpiece, it did not hit up to 80 pages. It was a tiny little book with weak content and poorly formatted interior pages. Many ridiculed it. But I didn’t give up journey.

I plunged into the market and started selling the book. I had no selling skills, and I was ashamed to hawk my own books as a degree holder.

Then, I bought all of Brian Tracy’s books on sales and read them all. It gave me the momentum to step into the market without fear and shame.

In less than a month, I developed good selling skills at Mile 17 Park in Buea. I sold my own books, made money and become self-employed.

One day, a prospect challenged my book marketing strategy. Although I didn’t agree with his views completely, I listened to his critic.

His critical evaluation of my book pushed me to learn how to create a book in different formats and publish it on Kindle Amazon.

It took me 3 months of sleepiness nights to figure out how to format a paperback book to meet Kindle Direct Publishing standards.

When I finally published the book and launched it in 2018, it became a boomer and forever transformed by writing journey.

I had gained mastery in writing, editing and publishing, seemingly overnight. But here is the truth about that book: It took me nine years to prepare for it and one year to write it.

That wasn’t enough. I knew in order to market my books online; I needed to gain digital marketing skills.So I took a Digital Marketing course.

Today, I can segment my audience, create content that attracts readers and communicate ideas both in Words and in Print.

Between 2018 and 2021, I have written three books and published over 200 articles on my blog


Anything that is not connected to process has a problem. Either it is weak, superficial, or temporal.

It took God seven days to create the world. He could have done it in one minute or even one second. But I believe He was showing us the importance of incremental growth. 

Plants don’t grow overnight. Likewise, human beings.

If you stumble on anything that promises sudden growth in a short time period, question the process.

Author: Jini, is a prolific author and founder of Teachersletters Publishing Services. As an award winning teacher with a Cambridge International School in Doaula, he has 13+ years of teaching experience in writing, student-centered learning, bible teachers training and educational leadership. He is consider as one of the best keynote speakers of his time.

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