What is your strength zone?
Everyone has strengths and weaknesses. There are things you love to do and excel in them easily. It may be cooking, teaching, crafting or painting. You may also be artistic, industrious, analytical, or athletic. Rely on these strengths to create content.
For me, my strength zone is teaching, public speaking and writing. I feel comfortable doing any of such.
Likewise, in creating quality content, you need to evaluate your strength zones. List them all on a piece of paper and figure out which one excites you the most. Pick a zone that feels comfortable to you and create content about it to meet a need.
What talents do you have?
The “America Got Talent show” showcases people of all ages and background with various talents. The last episode I watched revealed a young man who produces many instrumental sounds with his voice by switching from drums to violin to piano sounds. With such as incredible talent, he will go unnoticed if he does not create content around his strength zone.
If you are an excellent boxer, start a blog, or a podcast on boxing. If you are a talented bricklayer, create content on how to construct quality buildings.
A talent must not be an exceptional skill. It could be something you can do so well than the average person. In fact, there is something you can do better than fifty percent of the people who surround you daily.
Create content around that skill or talent to help or entertain those who admire such skills or talents.
I believe every human being has a unique gift, talent, or skill. Maybe you are talented in soccer, gifted in music, or skilled in engineering. Whatever it is, identify and evaluate your potentials and lean on them to create content for a hungry audience.
What about job-related skills?
If you have the basic skillset to function in
your workplace without being fired, it means you are qualified to be a
content creator.
As a teacher, it serves me enormous time to write a blog on something I experience or practice daily. Any task or skill I perform in my daily routine is an opportunity to create content about it. My successes, challenges, failures and strategies are all content creation opportunities.
I have a friend who is a land surveyor consultant with the Cameroon Baptist Convention. He oversees landed properties for all Baptist churches in Cameroon hence, he has a wealth of experience on this subject in the Cameroon context. Besides this, he writes interesting posts on Facebook on topics unrelated to his job skills.
I once said to him, “each time I come to you for advice on how to secure a land title or to follow up land documents, you dish out lots of quality information in our discussions. Why not start a blog, write a book, or create content related to land acquisition and investigation? If you start a YouTube channel that addresses such concerns, I would be the first to subscribe. Many Cameroonians living in big cities probably have similar issues with securing legal documents for a piece of land. They need someone like you to give them advice.”
Likewise, many of us have skills related to our job but scarcely use them to educate those who enjoy what we do or need our help. Content creation is an opportunity to transfer your skills to those in need, and if possible, make money for being generous with your skills.
What is your job skill-set? Use those skills to create content for generations to come. If you are a physician, create content on health issues. If you are a civil engineer, create content on building constructions. And so on.
Time is not the problem. The problem is you. Start creating content today and all other things will fall in place by default.
